The creative and the operational.

I studied Graphic Design at York University and Sheridan College, graduating with a Bachelor of Design with Honours. Drawn west by a love of fashion and visual culture, I continued at the Fashion Institute of Design & Merchandising in San Francisco, completing a Visual Communications certificate and graduating Summa Cum Laude.

My career began at Levi Strauss, where I produced global merchandising assets and developed a deep appreciation for brand consistency at scale. I then joined Conduit Creative Studio in Los Angeles as a Concept Designer, developing multi-channel design through retail, fashion and marketing.

For six years, I co-founded and led creative direction at Lot, Stock and Barrel - a creative collective in LA specializing in apparel, spatial, and graphic design. We partnered with brands to design and produce experiential retail activations, product launches, and music festivals.

In 2021, I joined Block (Square Inc.) as a Production Designer and was promoted to Digital and Web Production Lead within 10 months — leading a growing team and managing publishing operations across 17,000+ pages in 8 countries and 11 locales, reducing delivery cycles from 5–6 months to weeks, and driving a +$500M annualized incremental NVA contribution.

Five years back in Toronto and still going - I bring the full breadth of this work, strategic, creative, and operational, to companies both big and small.

Digital and Web Production Lead

Block (Square Inc.)

Led web production operations across global properties, managing a 14-person team, SLA governance, and company-wide launches. Drove +$500M in annualized incremental NVA and +33% conversion lift.

Creative Lead

Lot, Stock and Barrel

Co-founded and directed a creative agency specializing in apparel, spatial, and graphic design. Produced experiential events and retail activations for recognizable consumer brands.

Concept Designer

Conduit Creative Studio

Developed marketing concepts and executed multi-channel production deliverables for a creative consulting agency.

Visual Merchandiser & Graphic Designer

Levi Strauss (XX Team)

Produced global merchandising assets and maintained brand consistency across regions.

Bachelor of Design, Honours

York University & Sheridan College

Graphic Design

A.A., Visual Communications

Fashion Institute of Design & Merchandising (FIDM)

Summa Cum Laude