Florence Tang - Web Production Lead

Designer and web production lead based in Toronto, ON. A decade of end-to-end ownership across some of the world's most recognized brands - Square, Nike, Levi's, Converse, Nordstrom, and more. I bring the creative and the operational together: brand thinking, precise execution, and a track record of launches that land.

What I do

Leadership

Team Management
Process Efficiency
Workflow Oversight
Cross-functional Collaboration
Mentorship
Capacity Planning
Agile / Sprint Facilitation

Building the structures that let teams do their best work - clear processes, realistic timelines, and a culture of accountability.

Design

Spatial Design
Rendering
Logo Creation
Brand Identity
Art Direction
Illustration
Environmental Design
Print & Campaign
Retail Concepts

From brand identity to physical environments, I design across every touchpoint - with clients ranging from Levi's and Nike to Square.

Web Production

Strategy
Project Management
QA & Testing
Launch & Handoff
Stakeholder Coordination
Localization

End-to-end ownership of web builds — from scoping and planning to final QA and launch. Bridging design and development with AI and automation to eliminate the monotonous, accelerate delivery, and keep quality high.

CMS & Ops

CMS Architecture
Content Workflows
Cross Functional Processes
Training
Ongoing Support

Setting up content workflows and CMS architecture so teams can publish independently - without breaking things. Building processes across functions, understanding how different teams work, and creating systems that scale without constant hand-holding.

Featured Work