Square · Web Production

Square Homepages

Scope
Web Production & Operations
Global Publishing
Localization
Experimentation
CMS Implementation
Creative Operations
Overview
Led production of Square's global homepage across multiple countries and locales - one of the highest-traffic, most revenue-critical surfaces in the company's ecosystem. Owned multiple iterations from brief through launch, coordinating across design, engineering, marketing, and localization to ship accurately and on schedule. Also led experimentation execution on the homepage, running A/B tests to continuously improve user experience and conversion.
Square Homepages
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