Square Pricing Experiment

Led web production and experimentation across 75+ pricing pages on squareup.com - building shared component architecture tied to a centralized data repository so A/B variants stayed synchronized as pages evolved. Designed and executed experiments spanning color, layout, copy, and structural hierarchy across 2 languages, all managed in Optimizely and tracked in close coordination with product and analytics.

The programme ran in parallel with the Square 2.0 rebrand, requiring tight cross-functional alignment to keep experiments from leaking into rebranded pages before launch. When dedicated engineering support was pulled mid-programme, stepped in to absorb the gap - pairing directly with engineers to keep the system running and experiments shipping on schedule.

75+ pricing pages and components across squareup.com. A selection:

Square Pricing Square Restaurants Pricing Module Square Point of Sale Square Garden