Square · Web Production

Square Releases

Scope
Web Production & Operations
Release Management
CMS Implementation
Localization
Creative Operations
Overview
Led web production for Square's biannual releases - the company-wide GTM moment that mobilizes every product and marketing team twice a year. Coordinated 40+ teams to ship announcements, feature updates, and landing pages simultaneously across square.com, owning the full web production lifecycle from brief intake through QA and launch. Compressed delivery timelines from months to weeks. Roadmap and Feature Log pages were built on an internal CMS and localized across 8 languages, enabling product marketing to publish and update content independently - no engineering or web production required.
Square Releases
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