ASOS × LSB

Developed a capsule collection of graphic assets and apparel designs for an ASOS collaboration with Lot, Stock and Barrel - bringing together LSB's craft-forward design approach and ASOS's digital-first platform. Each piece was designed to carry a strong graphic point of view while remaining wearable and commercially viable. To launch the collection, we produced customization activations in Los Angeles and London, bringing the brand directly to consumers through on-site personalization experiences.