Converse - NBA All Star

Managed the customization experience for Converse's brand activation at NBA All-Star Weekend — overseeing a team and on-site space to deliver a high-energy, community-driven environment centered around personalized footwear. Produced a full suite of customization offerings including original designs, embroidery, embossing, patches, and heat application graphics, managing the full production timeline from concept through on-site execution and teardown.