The North Face · Experiential · Brand Activation

The North Face

Scope
Experiential Design
Brand Activation
Spatial Design
Art Direction
Production Management
Overview
Designed and produced the brand activation for The North Face's grand opening of their 5th Avenue NYC flagship — creating an immersive experiential environment that ran for one year. Oversaw spatial design, environmental graphics, and on-site production, managed the team staffing the space, and art directed a monthly rotation of customization offerings in collaboration with The North Face team.
The North Face brand activation
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